The Steel Porcupine - a documentary film website built to create a trusted digital home for the film, stream it globally, educate viewers, and inspire meaningful awareness.
We engineered a content-first media hub combining long-form storytelling, video, archival materials, and structured navigation. This increased session duration and created a stronger emotional connection with the documentary’s subject matter.
We delivered a cinematic UI/UX system aligned with documentary language — restrained typography, visual pacing, and hierarchy that reinforces trust, seriousness, and cultural relevance rather than “promo-site” aesthetics.
We implemented professional-grade structured data (schema.org), SEO architecture, and content hierarchy that allowed the site to outrank IMDb for branded queries. The project was built to function as a search-native platform, not just a marketing site.
Designed frictionless navigation with audience-specific calls to action, enabling users to find key information instantly and take the next step without confusion.
Search Dominance: Outranked IMDb on Google through professional-grade schema markup
Educational Impact: Became trusted resource for journalists, academics, and policy experts
Extended Engagement: Media hub increased session duration and deepened emotional connection
Global Distribution Support: Centralized presence streamlined discovery for festivals and press
Brand Authority: Cinematic design reinforced documentary credibility
Cultural Conversation: Created ecosystem extending beyond the film itself
Multi-Audience Serving: Single platform serves casual viewers and professionals
Canonical Reference: Became go-to link for all film-related inquiries